This is a gap that can be plugged by the “wheel of emotions.” Developed by psychologist Robert Plutchik, this tool categorizes emotions into primary and secondary groups, and is presented in a ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social ...

Psychologist Robert Plutchik, a professor at the Albert Einstein College of Medicine in South Florida, created the wheel and established that human beings experience eight basic emotions ...