This is a gap that can be plugged by the “wheel of emotions.” Developed by psychologist Robert Plutchik, this tool categorizes emotions into primary and secondary groups, and is presented in a ...

Psychologist Robert Plutchik, a professor at the Albert Einstein College of Medicine in South Florida, created the wheel and established that human beings experience eight basic emotions ...

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.