YouTube will start showing ads to users – even when they’re not actually watching videos. The “pause ads” will show when viewers stop in the middle of a video, the company said.

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.”

YouTube has confirmed that it will be rolling out pause ads on the platform, meaning users will have to sit through even more ads than before.