Adidas tapped her to help evolve Adidas' women's basketball business. "Signing Kaleena as our first high school NIL women's ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Adidas announced Thursday it has signed 16-year-old Kaleena Smith, a five-star recruit from Ontario Christian High School, to ...

Official Real Madrid channel. All the Real Madrid information with news, players, ticket sales, member services and club ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...