Amazon is launching a new AI-powered selling assistant code-named “Project Amelia” to help sellers navigate the nuances of e-commerce, using generative artificial intelligence to answer questions and provide guidance.

Amazon will use generative AI to speed up the advertising process for sellers. The platform will give sellers AI-powered tools to generate scripts, select music, add voiceovers, and even help edits the videos with recommendations.

Ecommerce giant Amazon has launched five new generative AI tools intended to streamline seller operations and improve the customer experience.

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to resolve issues that arise. The assistant, code-named Project Amelia and built on AWS's Amazon Bedrock,

Amazon has launched an AI-powered chatbot service to assist online merchants manage their businesses. Codenamed Project Amelia, it builds on generative AI technology to answer a range of questions, from how to prepare for the holiday shopping season to suggesting the wording of product listings.

Amazon.com Inc. today announced it’s rolling out a generative artificial intelligence assistant dubbed Project Amelia for independent sellers to provide answers, advice and tools to boost their productivity and sales.

The retail giant is also releasing an AI video generator for making product ads and a chatbot assistant for third-party sellers.

Amazon generative AI improving “More Like This” One of the features that polarized buyers was the “More Like This” suggestion panel. It was rather rudimentary and suggeste