Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas.

On November 4 th, Amazon.com Inc (NASDAQ:AMZN) announced that it has launched a new generative AI-powered feature on Amazon ...

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Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Retailers prioritize backend operations for AI, while front-end applications to improve search and discovery offers significant promise. Walmart and Amazon got the memo.

Amazon has called its latest AI assistant Rufus. But what is the story behind this unusual moniker and how does it compare to ...

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Rufus isn’t the only generative AI tool that Amazon has been working on — the company also recently launched new tools to help sellers improve their listings by generating product descriptions ...

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