However, shopping from retailers like Amazon, Best Buy, and Walmart can often net you more savings — and all of those retailers have started to roll out early Black Friday-worthy deals on Apple products, with their official early Black Friday sales starting weeks ahead of the actual day.

Apple’s early Black Friday sales are live with major savings on top tech. The M3 MacBook Air (16GB RAM, 256GB storage) is down to $899—a $200 discount and the lowest price to date. The M2 MacBook Air is also available for $749, a 25% markdown, featuring 16GB RAM and an ultra-lightweight design.

Spotted: The lowest price ever on the MacBook Air!

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.

After all, a 4-pack of Apple AirTags is currently $70 (the best price we've ever seen) and unlikely to dip lower. We also spotted a sought-after iRobot Roomba for $140 (a record low), along with deep discounts on a Dyson heater and fan, Apple iPad — oh, and don't forget the kiddos. Scoop up a Lego Disney Advent Calendar for its best price to date.

The Fitbit Charge 6 is the best fitness tracker you can buy in 2024, and even more so with its price reduced by a cool $33. Super light and comfortable to wear, you get reliable GPS and heart rate tracking, sleep analysis, multiple days of battery life, loads of exercise tracking modes and a bright, colorful AMOLED screen.