The landscape of branding is undergoing a significant transformation. Traditional branding approaches, which once focused on ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Earnings per share grew by 13% to Kshs. 10.4 Quarter three profit after tax up by 13% to Kshs.40.9 billion Deposits grew by 9 ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Nedbank IMC Conference levels up to showcase how gamified experiences can establish deeper consumer connections ...

By investing time and resources into strengthening your brand before entering fundraising mode, you're laying the groundwork ...

The Cannes Lions International Festival of Creativity has launched its 72nd edition, taking place on 16-20 June 2025 in ...

Given the foregoing, entrepreneurs ought to utilise AI to enhance the brand cause and purpose through the following: Sustainability and Ethical Practices: AI can help brands optimise their supply ...

Peapack-Gladstone Bank and its wealth management division, having previously operated as separate brands, will unite under one name and one brand — Peapack Private Bank & Trust, or Peapack Private, in ...

Each brand carries a unique market position, contributing to Capri's overarching brand equity and competitive edge. The ...

Singapore-based private equity firm Wilson & Hughes has relaunched Cox & Kings, a renowned travel brand in India, after ...