AdExchanger | News and Views on Data-Driven Digital Advertising …
The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming ...
Latest - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Study: Increasing App-to-Web Match Rates Could Drive Millions In ...
2 days ago · 1 About the Survey and Respondents: A survey of ad tech companies, agencies and brands was conducted by Google and AdExchanger to quantify industry metrics and highlight issues related to optimizing app-to-web attribution match rates. The survey respondents are primarily agencies (30%) and ad tech companies (28%). An additional 8% of the respondents work for DSPs, while 6% work for SSPs, and 2 ...
Platforms - AdExchanger
The iOS Escape; The Tech IPO Freeze. BY AdExchanger // October 28th, 2024. Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads. Comic.
Daily News Roundup - AdExchanger
The iOS Escape; The Tech IPO Freeze. BY AdExchanger // October 28th, 2024. Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads. Daily News Roundup.
AdExchanger Talks Archives | AdExchanger
BY Alyssa Boyle // September 10th, 2024. Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks. Tagged in:
Ad Exchange News Archives | AdExchanger
Mar 6, 2024 · Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […] Tagged in: ai.
Technology - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Commerce | AdExchanger
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising. In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning. AdExchanger Commerce.
Marketers - AdExchanger
Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.